Neu ban dang du dinh xay dung mot thuong hieu tui xach, phat trien dong tui xach private label, hoac tim nguon tui xach tuy chinh tu nha san xuat, ban se thuong gap hai thuat ngu: OEM va ODM.
Ca hai deu rat pho bien trong nganh tui xach. Nhưng chung khong giong nhau.
Viec lua chon giua tui xach OEM va ODM se anh huong den quy trinh thiet ke, chi phi, thoi gian san xuat, MOQ va muc do kiem soat thuong hieu. Doi voi nha mua hang, nha ban le va cac thuong hieu thoi trang, hieu ro su khac biet nay se giup ban chon dung nha san xuat tui xach va tranh nhung sai lam ton kem.
AOPIYA Group ho tro ca san xuat tui xach OEM va phat trien tui xach ODM cho khach mua hang toan cau, thuong hieu private label, nha ban si va doanh nghiep ban le. Huong dan nay giai thich su khac biet mot cach don gian va giup ban quyet dinh mo hinh nao phu hop voi thuong hieu cua minh.
Tui Xach OEM La Gi?
OEM la viet tat cua Original Equipment Manufacturer.
Trong nganh tui xach, OEM thuong co nghia la ban cung cap thiet ke cua rieng minh, va nha san xuat tui xach se giup bien no thanh san pham thuc te.
Ban co the cung cap:
- Ban ve thiet ke
- Tech pack
- Mau tham khao
- Yeu cau ve vat lieu
- Thiet ke logo
- Chi tiet kich thuoc
- Yeu cau ve hardware
- Yeu cau ve bao bi
Sau do, nha san xuat tui xach OEM se lam theo thiet ke cua ban va san xuat tui cho thuong hieu cua ban.
OEM la lua chon phu hop neu ban da biet ro minh muon tao ra san pham gi. Mo hinh nay mang lai cho ban nhieu quyen kiem soat hon doi voi san pham cuoi cung.
Tui Xach ODM La Gi?
ODM la viet tat cua Original Design Manufacturer.
Trong nganh tui xach, ODM co nghia la nha cung cap da co san cac thiet ke tui xach, mau san pham hoac kieu dang da duoc phat trien san. Ban co the chon tu nhung thiet ke hien co nay va thuc hien mot so thay doi nho cho thuong hieu cua minh.
Vi du, ban co the tuy chinh:
- Logo
- Mau sac
- Vat lieu
- Hardware
- Lop lot
- Bao bi
- Kieu day deo
- Chi tiet thiet ke nho
Tui xach ODM la lua chon phu hop neu ban muon ra mat san pham nhanh hon va giam bot khoi luong cong viec phat trien.
Doi voi nhieu thuong hieu tui xach private label, ODM la diem khoi dau thuc te vi no tiet kiem thoi gian va giup tiep can cac kieu dang da duoc thi truong kiem chung.
OEM va ODM Tui Xach: So Sanh Don Gian
Ca hai mo hinh deu co the hoat dong hieu qua. Lua chon phu hop phu thuoc vao giai doan kinh doanh, ngan sach, tien do va ke hoach san pham cua ban.
| Khia canh | Tui xach OEM | Tui xach ODM |
|---|---|---|
| Quyen so huu thiet ke | Dua tren thiet ke rieng cua ban | Dua tren cac kieu dang do nha cung cap phat trien |
| Toc do phat trien | Cham hon vi qua trinh lam mau bat dau tu dau | Nhanh hon vi kieu dang da co san |
| Kiem soat thuong hieu | Kiem soat cao hon doi voi chi tiet | Muc kiem soat vua phai thong qua cac tuy chinh duoc chon |
| MOQ va chi phi | Thuong cao hon do co cong viec phat trien | Thuong thap hon va de tiep can hon cho lan ra mat dau tien |
| Phu hop nhat voi | Thuong hieu co tam nhin san pham ro rang | Thuong hieu muon thu thi truong nhanh chong |
Khi Nao Nen Chon Tui Xach OEM?
Tui xach OEM phu hop voi nhung thuong hieu muon co san pham doc dao va ban sac thuong hieu manh.
Ban nen can nhac OEM neu:
- Ban da co san thiet ke tui xach cua rieng minh
- Ban muon mot hinh dang hoac cau truc doc dao
- Ban muon xay dung thuong hieu tui xach private label dai han
- Ban can vat lieu hoac hardware dac biet
- Ban muon toan quyen kiem soat chi tiet san pham
- Ban co khach hang muc tieu va khoang gia ro rang
- Ban da san sang cho qua trinh lam mau va kiem thu san pham
OEM thuong duoc su dung boi cac thuong hieu thoi trang, thuong hieu thiet ke, thuong hieu DTC, nha ban le lon va cac nha mua hang co nang luc lap ke hoach san pham manh.
Vi du, neu ban muon tao ra mot chiec tui cong so tuy chinh voi ngan laptop dac biet, khoa keo chong trom, lop lot doc dao va bao bi thuong hieu rieng, thi OEM co the la lua chon tot hon.
OEM mang lai cho ban nhieu tu do hon. Nhung no cung doi hoi su chuan bi nhieu hon.
Truoc khi bat dau san xuat tui xach OEM, ban nen chuan bi thong tin san pham ro rang. Cang cung cap nhieu chi tiet, nha may cang de tao ra mau chinh xac.
Khi Nao Nen Chon Tui Xach ODM?
Tui xach ODM phu hop voi nhung nguoi mua muon ra mat san pham nhanh hon voi rui ro phat trien thap hon.
Ban nen can nhac ODM neu:
- Ban khong co mot doi ngu thiet ke day du
- Ban muon thu thi truong truoc
- Ban can san pham nhanh chong
- Ban muon rut ngan thoi gian phat trien mau
- Ban muon chon tu cac kieu tui xach co san
- Ban muon tuy chinh logo va bao bi
- Ban muon mot cach khoi dau tiet kiem chi phi hon
ODM thuong duoc su dung boi cac thuong hieu private label, nha ban si, nguoi ban online, boutique va cac thuong hieu thoi trang moi.
Vi du, neu ban muon bat dau mot dong tui xach nu cho cua hang online cua minh, ban co the chon cac mau shoulder bag, crossbody bag, tui cong so hoac tui thoi trang co san tu nha cung cap tui xach ODM. Sau do, ban co the them logo cua minh, chon mau sac, dieu chinh vat lieu va tao bao bi rieng.
Dieu nay giup ban tham nhap thi truong nhanh hon.
ODM cung huu ich cho cac nha phan phoi lon va nha ban le can nhung kieu dang da duoc chung minh cho thi truong dia phuong.
Mo Hinh Nao Tot Hon Cho Tui Xach Private Label?
Doi voi tui xach private label, ca OEM va ODM deu co the phu hop.
Lua chon tot nhat phu thuoc vao giai doan hien tai cua ban.
Neu ban la mot thuong hieu moi, ODM co the la lua chon an toan hon. Ban co the bat dau voi cac kieu tui xach co san, thu phan hoi cua khach hang va xay dung du lieu ban hang truoc khi dau tu vao cac thiet ke hoan toan tuy chinh.
Neu ban da co dinh huong thuong hieu manh va kenh ban hang on dinh, OEM co the tot hon. No giup ban tao ra nhung san pham doc dao ma doi thu kho sao chep hon.
Mot cach don gian de quyet dinh:
- Chon ODM neu ban muon toc do, chi phi thap hon va qua trinh ra mat san pham de dang hon.
- Chon OEM neu ban muon thiet ke doc dao, quyen kiem soat thuong hieu manh hon va quyen so huu san pham dai han.
Nhieu thuong hieu tui xach su dung ca hai mo hinh. Ho co the bat dau voi cac kieu ODM de thu thi truong, sau do phat trien san pham OEM khi da hieu ro hon ve nhu cau khach hang.
Co The Tuy Chinh Nhung Gi Trong Tui Xach OEM va ODM?
Muc do tuy chinh phu thuoc vao nha cung cap va so luong dat hang. Nhin chung, OEM cho phep tuy chinh sau hon, trong khi ODM cung cap muc tuy chinh don gian hon.
Các tuy chon tuy chinh pho bien bao gom:
- Logo thuong hieu
- Logo kim loai
- Logo dap noi
- Logo in
- Lop lot tuy chinh
- Mau hardware tuy chinh
- Khoa keo tuy chinh
- Day deo tuy chinh
- Thay doi vat lieu
- Thay doi mau sac
- Tui ngan ben trong
- Bao bi
- Hangtag
- Dust bag
- Ky hieu thung carton
Doi voi san xuat tui xach OEM, ban thuong co the dieu chinh nhieu chi tiet hon nhu kich thuoc, hinh dang, cau truc, bo cuc ngan tui, thiet ke tay cam va cac chuc nang dac biet.
Doi voi tui xach ODM, viec tuy chinh thuong dua tren cac kieu dang co san. Cach nay nhanh hon va de dang hon doi voi hau het nguoi mua.
Ban Can Chuan Bi Gi Truoc Khi Lien He Nha San Xuat Tui Xach?
Truoc khi lien he voi nha san xuat tui xach OEM hoac nha cung cap tui xach ODM, hay chuan bi thong tin co ban ve du an cua ban.
Dieu nay se giup nha cung cap dua ra cau tra loi tot hon.
Ban co the chuan bi:
- Loai san pham: shoulder bag, crossbody bag, tui cong so, backpack, vi, v.v.
- Thi truong muc tieu
- Khach hang muc tieu
- Khoang gia muc tieu
- So luong dat hang du kien
- Yeu cau logo
- Uu tien ve vat lieu
- Uu tien ve mau sac
- Nhu cau bao bi
- Ngay ra mat du kien
- Hinh anh hoac mau tham khao
- Ban can ho tro OEM hay ODM
Neu ban chua chac OEM hay ODM phu hop voi minh, ban co the giai thich muc tieu kinh doanh truoc. Mot nha san xuat tui xach chuyen nghiep co the de xuat giai phap phu hop dua tren ngan sach, tien do va ke hoach thi truong cua ban.
Cach Chon Nha San Xuat Tui Xach OEM/ODM Phu Hop
Chon dung nha san xuat tui xach quan trong hon viec chon muc gia thap nhat.
Mot nha san xuat tui xach dang tin cay nen cung cap:
- Giao tiep ro rang
- Chat luong san pham on dinh
- Nang luc lam mau manh
- Kinh nghiem OEM/ODM
- Tuy chon vat lieu va hardware
- Quy trinh kiem soat chat luong
- Nang luc san xuat don hang so luong lon
- Kinh nghiem xuat khau
- Ho tro bao bi
- Ho tro tai dat hang
- Ho tro phat trien san pham
Doi voi cac thuong hieu private label va nha mua hang lon, kiem soat chat luong la rat quan trong. Mot mau tot la chua du. Ban can chat luong on dinh trong san xuat hang loat.
Ban cung nen hoi ve lead time, MOQ, chi phi mau, thoi gian san xuat don hang lon va cac tuy chon tuy chinh truoc khi dat hang.
Vi Sao Nen Hop Tac Voi AOPIYA Group
AOPIYA Group la mot tap doan tui xach voi cac thuong hieu tui xach nu, nguon cung ban si va ho tro san xuat OEM/ODM.
Chung toi lam viec voi nhieu nhom khach hang B2B khac nhau, bao gom:
- Thuong hieu tui xach private label
- Thuong hieu thoi trang
- Nguoi ban online
- Chuoi ban le
- Nha ban si
- Dai ly quoc gia
- Nha phan phoi khu vuc
- Khach mua OEM/ODM
AOPIYA co the ho tro ca phat trien tui xach tuy chinh lan cac bo suu tap tui xach san sang cho thi truong.
Neu ban da co thiet ke rieng, chung toi co the ho tro san xuat tui xach OEM. Neu ban muon ra mat nhanh hon, chung toi co the cung cap cac kieu tui xach ODM va cac tuy chon tuy chinh.
Voi nhieu dong san pham va kinh nghiem chuoi cung ung, AOPIYA giup nguoi mua chon giai phap tui xach phu hop cho thi truong, khoang gia va kenh ban hang cua ho.
Ket Luan
Ca tui xach OEM va ODM deu huu ich de xay dung mot doanh nghiep tui xach.
OEM tot hon neu ban muon thiet ke doc dao va quyen kiem soat thuong hieu manh hon. ODM tot hon neu ban muon ra mat nhanh hon, chi phi phat trien thap hon va cac kieu tui xach da duoc phat trien san.
Lua chon tot nhat phu thuoc vao giai doan thuong hieu, ngan sach, tien do va ke hoach thi truong cua ban.
Neu ban dang tim nha san xuat tui xach OEM, nha cung cap tui xach ODM, nha san xuat tui xach private label hoac nha san xuat tui xach tai Trung Quoc, AOPIYA Group co the giup ban chon mo hinh hop tac phu hop.
Bat Dau Du An Tui Xach OEM/ODM Cua Ban
Ban da san sang bat dau du an tui xach cua minh chua? Lien he AOPIYA Group de trao doi ve tui xach OEM, tui xach ODM, phat trien tui xach private label hoac nguon cung tui xach ban si.